Event
HLW Attends Fast Company’s Innovation Festival

As someone who enjoys staying at the forefront of emerging tech trends, attending this year’s Fast Company Innovation Festival was a thought-provoking experience, particularly observing how technology and creativity are intertwining in new and exciting ways.
The adoption of AI in businesses was high on the agenda. Today, we’re witnessing the rise of agentic AI systems which, trained to execute multi-step tasks, are taking over repetitive work. This is freeing up time for employees to focus on uniquely human skills. However, it seems the future of AI in business could lie in Artificial General Intelligence (AGI), which proponents suggest could perform the majority of knowledge work. This is a fascinating notion which could redefine our understanding of work and human potential.
Of course, these technological advancements come with challenges, as highlighted in the panel on digital defense. As we increasingly integrate AI technologies, we need to question how consumer privacy can be protected. The panel explored the need for users to have more choice in how AI accesses their data and the importance of an open internet for the advancement of technology.
The festival also highlighted how creators are leveraging these advances in tech. From Damian Kulash’s creative sandbox approach with OK Go, to SNL’s Ego Nwodim’s personal experiences enriching her SNL sketches, to Tracee Ellis Ross incorporating tech into her show in a way that enhances viewer experience, technology is proving itself to be a valuable tool for unbridled creativity.
Blending tech with creativity ensures that innovation remains human-centered. Whether it’s using AI to streamline business or creating authentic content, the path forward seems to lie in using technology in ways that most enhance the human experience. In the words of one panelist, instead of fearing a dystopian future with AI and AGI, we should be shaping our own future — filled with potential and unimagined possibilities.